Own a Your Own Triathlon Store!

Our Story | Why Playtri | What it Takes to Invest | Training and Support | FAQ |

Our Story

Our Story Page.png

In 1999, Ahmed Zaher, founder of Playtri, attended his first triathlon as a spectator – Rivercities Triathlon in Shreverport, LA.  He was so inspired that the next day, he quit smoking and started training for triathlon. He had a ton of questions and wanted to jump in right away.  As an athlete who had been coached all his life, he immediately hired a coach.  He would hire numerous coaches until he decided to become a coach with Troy Jacobson’s Triathlon Academy and would attend one of the first USATriathlon Coaching Certification courses.  He fell in love with the sport, the knowledge, the learning and the racing and that is where Playtri was born.  His passion for the sport and for coaching would lead him to meet his now wife and the President of our company, Staci Brode in 2002 at the Rivercities Triathlon in Shreveport, LA.  Staci wanted a new coach and rumor had it Ahmed was one of the best in town.  They would begin dating and working together in coaching and event production in 2004.  In 2011, they would open their first Playtri store.  Over the next 5 years, they would work to perfect the model that would enable them to help more and more people reach their health and fitness goals.

Ahmed is a former Egyptian Olympian in swimming, a mechanical engineer and a former Shell and Exxon franchisee.  He is also an 8 time Hawaii Ironman Qualifier and Finisher, a 4 time 70.3 World Championship Qualifier and Finisher and has won a Bronze Medal in the M50-54 ITU Olympic Distance World Championship in 2014.  He will tell you after his 5 beautiful boys, his biggest accomplishment is Playtri and the opportunity it has given him to help people live a healthy lifestyle.

Staci was a high school swimmer, with a Marketing and Business Honors degree from the University of Texas at Austin.  She found triathlon in 2001 while looking for a way to get back in shape after she left college.  She was working in sales for Johnson & Johnson when she decided to leave her job and follow her passion of triathlon and event production in 2004.  Staci would join Ahmed and turn the passion they had into a business empire that’s success is built on hard work and dedication by both Ahmed and Staci. Setting an example for her two boys of living a healthy lifestyle, enjoying sports as an adult and working hard for something you believe in is what drivers her everyday. 

Why Playtri

Our Philosophy

Coaching and knowledge are the heart of the business.  Educating athletes in every aspect of swim/bike/run is the passion that drives our approach and our mission.  Offering brick and mortar stores with exceptional service, expansive selection and critical knowledge enable athletes from all backgrounds to have a place they can invest in their health and well being. 

Our Market

Our market is the triathlete, runner, cyclist, and general health enthusiast looking for a one stop shop for all their health needs.  We appeal to those looking for education and/or knowledge to get started or stay motivated in a place they can trust to give them guidance for their goal. Anyone who wants to make a conscious investment in their health is a potential client.

Our Model

We love triathlon and multisport, but our goal is to help people find a healthy, sustainable lifestyle. They pick the goal and we help them get there. We offer the knowledge and guidance for a client to reach their goals combined with the equipment and supplies to help them achieve those goals.

Our responsibility is that customers know when they walk in the door, our goal is to meet their health goals not just sell them something.   We do this through education of the staff on product knowledge from a coaching perspective. 


 Playtri offers key resources to set up a franchise to be successful:

·      Strong vendor partner relationships

·      Coaching knowledge combined with retail has proven to be a successful model

·      Our buying power enables our franchisees to capitalize on increased margins from vendors

·      We offer a consignment program on bikes and wheels to “get you going”.  Expansive inventory is crucial to the initial success of a brick and mortar triathlon store and Playtri is committed to making sure our franchisees start off with what they need.

What it Takes to Invest

Participating in the business opportunity we offer requires certain financial qualification.

·      Net Worth:  Minimum of $300,000

·      Liquid Assets:  Minimum of $50,000

·      Franchise Fee: $29,500

·      Total Investment: $168,500  to $377,667

·      Royalty:  5%

·      Financing: Is Available

·      Qualified Veterans and Minorities:  Receive a $10,000 discount on the franchise fee and a reduced royalty fee for the first two years of business.

·      Current Bike/Run Shop Owners: Receive a $10,000 discount on the franchise fee and a reduced royalty fee for the first two years of business.

·      Initial Investment: Click Here

Training and Support

Playtri offers a comprehensive classroom and in-store training that covers all aspects of what you need to know as a Playtri franchisee. 

                2 Full Weeks of Training – national office and in-store

                Ongoing Phone & Email Support

                Online System to Access Training Materials, Franchise Manual, Marketing Tools

                Best Practices for Buying, Selling, Inventory and Cash Management

                Trusted Corporate Vendor Partners

                Site selection support

                Pre – designed local marketing support

                Store Opening Assistance



Our initial plan is to concentrate on the state of Texas and surrounding states in 2017.  Starting in 2018, we will expand outside of this area.  It is important for us to be able to provide the best support possible to ensure a strong successful franchise system to our franchisees so we will carefully evaluate expansion plans as we grow.     


Franchisees can expect to pay a 5% royalty fee of gross sales. Franchisees will contribute up to 1% of gross sales to a National Advertising Fund as well as 2% for local store marketing activities. All fees, estimated initial investment costs, contracts, corporate financial statements, and other valuable information are included in the Franchise Disclosure Document (FDD).


Playtri Franchising, LLC does offer financing.  Franchisees who meet certain qualifications may have access to financing as outlined in the Franchise Disclosure Document (FDD).


Playtri has a dedicated team that offers ongoing email and phone support. We provide site selection assistance, classroom and in-store training that cover all aspects of running a retail store, training and support to help build a profitable business and an in-person brand launch.  We are here to make sure Playtri’s opening in your market is a success.  


The standard recommended store size is 2,500 to 4,000 sq. ft.  There are numerous things to consider when choosing a location and size.  Playtri will assist you with these decisions as part of the site selection process.


Playtri is looking for franchisee’s that have a passion for helping people get healthy and are willing to work hard while following the system we have set forth.    


The general timeline is approximately 6-8 months from the time the Franchise Agreement is signed to the grand opening.  Different factors can affect this timeline.


None of the communications made through this Web site should be construed as an offer to sell any franchise in, nor is any such communication directed to, the residents of any jurisdiction requiring registration of the franchise before it is offered or sold in the jurisdiction.  No franchises will be sold to any resident of any such jurisdiction until the offer has been exempted from the requirements of, or duly registered in and declared effective by, such jurisdiction and the required Franchise Disclosure Document (if any) has been delivered to the prospective franchisee before the sale in compliance with applicable law,  If you have any questions concerning the registration status of franchises in your jurisdiction, please contact Staci Brode at staci@playtri.com.